Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and, in some cases, silver awards.
None of our award judges can take part in the competition, and any conflicts of interest must be declared.
The UK eCommerce Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
Freddie has worked in ecommerce for over 13 years, driving organic growth for brands across diverse industries from home decor to sports and men's health. He has delivered results for more than 100 DTC brands as a consultant and grown his own DTC brand, Village Cricket Co. His work has been featured in major publications including Entrepreneur, Search Engine Land, Ahrefs, and Search Engine Journal, and he regularly shares his knowledge through industry podcasts. He believes in SEO's power to transform ecommerce businesses and enjoys helping brands achieve meaningful organic growth.
Deon Crasto | Head of Product | Velocity Global
Deon Crasto is a seasoned fintech product leader with a decade of experience driving innovation at high-growth companies, including OnDeck Capital, Livongo (acquired by Teladoc for $18.5B), and Checkr (valued at $5B). Currently leading Global Payments and Risk at Velocity Global, Deon specializes in cross-border payments, AI-driven underwriting, and financial fraud mitigation. An active voice in the Fintech and broader Tech community, Deon has authored several leadership pieces for the American Banker, The Digital Banker, HR Director, and HR Magazine.
Dateme Tamuno | Head of Marketing | Londonist DMC
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Ruchir Nath is a distinguished thought leader with over 17 years of extensive experience in building high-performing teams and managing executives within fast-paced, matrixed organizations. His career is marked by a proven ability to drive multiple, highly complex projects from inception to successful completion. Currently, Ruchir is at Dell Technologies, where he is responsible for the business development, product line manager and management of the server and GPU business. His role is pivotal in enabling large enterprises, public sectors, and small businesses to explore and lead in the fields of Generative AI and AI. His strategic vision and leadership have been instrumental in driving technological advancements and business growth.
Anna Raafat | CO- Founder & COO | Inncivio
Anna is the co-founder & COO of inncivio, an agentic revenue layer scaling transaction volume for fintechs and financial services platforms. She sees a growing gap between rapid technological progress and the actual confidence users need to transact safely, more, and sustainably. At inncivio they aim to close that gap and thus reach an optimal equilibrium: driving more transaction volume for businesses, while contributing to the global democratization of finance for society. Her role is to get things done. Through her previous experiences, she has gained invaluable knowledge in leadership, the fintech and financial services industries, analytics, stakeholder management, international macroeconomics, econometrics. She has also worked with international teams around the world (Europe, US, Tunisia, India).
Dan White | SEO Consultant
Dan has spent the last 15 years working on the SEO and wider digital marketing of brands from across UK & Europe. In 2019 Dan launched the Digital Marketing Union, a community purposefully designed to bring together freelance and self-employed marketers. As a result he has an extensive knowledge about the current marketplace for e-commerce brands and how they are continuing to adapt their marketing in such a fast changing digital landscape.
Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Ghassen Benhadjsalah | Co-Founder & CEO | inncivio
Ghassen is a serial tech entrepreneur with an academic background in AI and actuarial science. Over the years, He has launched several ventures, mostly at the intersection of Fintech and AI. He is a passionate builder and resilient founder, with a mix of technical and business backgrounds.
Gill Smith | Fractional Marketing Director & Consultant | Charles & Ivy
Gill is commercial digital leader with significant experience building and leading teams to drive performance and profit growth. With two decades of experience across premium homewares, retail, ecommerce, and service sectors, Gill is passionate about transferring knowledge and experience to unlock revenue growth for clients through her fractional marketing leadership and consultancy roles. Gill is actively involved in the marketing and digital community through events, awards, and mentoring programs, and has recently received an MBA with distinction for her paper around Female Entrepreneurship in the UK.
Lenna Lou | Founder & CEO | The L Factor Ltd
Lenna Lou is the Founder and CEO of The L Factor Ltd, a leadership advisory and investment relations firm that works with senior executives, founders, and boards to strengthen performance, alignment, and long-term growth. With more than 25 years of experience across corporate leadership, entrepreneurship, and strategic partnerships, she has advised global brands, investors, and institutions on building resilient, high-performing, and future-ready teams. Lenna holds a diverse board and advisory portfolio spanning leadership development, innovation, and governance. Her expertise lies in connecting commercial strategy with human capital, enabling organisations to navigate transformation and growth with clarity and confidence. Recognised for her contribution to modern leadership, Lenna is a regular speaker at international forums on board diversity, leadership alignment, and the future of work.
Ben Marks | Director Global Market Development | Shopware
As the Director Global Market Development at Shopware, I lead the charge to secure and expand the growth of open source commerce around the world. With 20 years of experience in the e-commerce industry, I have a deep understanding of the needs, challenges, and opportunities of online merchants, developers, and partners. I am passionate about building and nurturing communities that foster innovation, collaboration, and diversity. As a founding board member and content committee chairperson of the Magento Association, I helped ensure the $5B/year Magento ecosystem thrived and expanded to new and more diverse members. As a Magento evangelist at Adobe and Magento, I delivered hundreds of public and online presentations across six continents, engaging both a worldwide ecosystem and the internal stakeholders who served them.
Rohit Nimmala | Senior Data Engineer | Bank of America
Rohit Nimmala is a seasoned Senior Data Engineer and Machine Learning Engineer with a background in Computer Science and Information Technology. With extensive experience at leading organizations such as Bank of America, UnitedHealth Group, Innominds, and Accenture, he has spearheaded innovative solutions in data engineering and risk analytics. Rohit holds a Bachelor of Technology in Computer Science from JNTU Hyderabad and a Masters in Information Technology from the University of Cincinnati. His work focuses on real-time data processing, big data storage optimization, and leveraging machine learning for financial risk assessment and climate risk analytics. Rohit is committed to driving advancements in data engineering and mentoring the next generation of engineers.
Bryony Tagg | Head of Ecommerce | Chilly's
I’m an experienced digital leader that thrives at the intersection of technology, strategy, and customer experience. Committed to empowering the next generation, especially women in tech, to foster growth, break barriers and shape the future of digital commerce.
Sid Shroff | Principal Product Manager - Technical | Amazon Music
Sid Shroff is a product leader with over 15 years of experience building and scaling AI/ML-powered solutions across industries including music streaming, voice interfaces, developer platforms, and education technology. He is currently focused on personalization and large-scale recommendation system challenges at the intersection of machine learning, user behavior, and product strategy. Sid has launched 0-to-1 products and scaled global platforms, giving him a balanced perspective on innovation, feasibility, and real-world impact. A published researcher and active reviewer of technical papers and industry content, he brings both practical product judgment and technical fluency to evaluating emerging ideas and companies.
Ermes Moretti | Head of Digital and Ecommerce | Mellcrest
Pauldy Otermans | Principal and Head of AI Research | Otermans Institute
Dr. Pauldy Otermans is a female tech leader in the UK. She is a neuroscientist and psychologist by academic background and a female leader of AI technology. She was awarded as the inspirational womxn in the Tech Industry by Hustle Awards, was named one of the ‘22 most influential women in the UK of 2022’ by Start-Up Magazine UK, and has also been awarded by the UK Prime Minister in the UK in 2021, and globally for her work. Pauldy helped build the first digital human teachers powered by AI in 2021 called OIAI. The language model developed for OIAI is now also used to power Teddy AI which provides a conversational AI study buddy for all children aged 3-7 years. She is the winner of the Women in Tech Excellence award 2023. She is Topic Editor for Frontiers in AI and publishes regularly in peer-reviewed journals on AI in Education.
Hanim Dogan-Jain | Venture Capitalist | Strategic Advisor | Global Business Leader |
Hanim Dogan – Jain is an accomplished venture capitalist, entrepreneur, and strategic advisor with over 30 years of experience spanning multiple industries, including Tech, AI, Health & Wellness, Consumer Goods, and EduTech. With a strong background in financial management, investment strategies, and global market expansion, she has consistently delivered exceptional results in driving business growth, optimizing operations, and fostering innovation.
Cheryl Hill | VP Growth & Marketing | Pluto Ventures
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Yelyzaveta Rybalchenko | Social Media Lead | Jacob & Co
Yelyzaveta Rybalchenko is a Social Media Lead with 10 years of experience scaling consumer brands in beauty, luxury, and fashion across US and international markets. She currently leads global social media and influencer marketing at Jacob & Co — the $188M luxury watch and jewelry brand named the fastest-growing Swiss watch brand of 2025 by Morgan Stanley and LuxeConsult — where she doubled the brand’s earned media value from $3M to $6M in five months. Previously, as Head of Social Media at Lamel Cosmetics, she led the brand’s US market entry, driving 280% YoY revenue growth and expanding retail distribution from 500 to 1,500 stores, including a New York Fashion Week partnership featured in Vogue.
Polly Walton | Director of Growth and Innovation | Niteco
Polly is a director of growth and innovation at Niteco. She works with AI researchers, solution architects, data specialists, designers, developers, and testers. Polly works on AI acceleration and adoption strategies and innovative solutions for major brands in sectors including financial services, insurance, retail, manufacturing and as well as within her agency processes. She is also a conference speaker. Brands Polly has worked with include Royal Canin, Mars, Teva, Roquette, Biffa, SMEG, New Era Caps, Southampton FC, The FA, The R&A, Euroleague Basketball, Marsh Commercial, DWF, Carter Jonas, Barratt Homes, Persimmon Homes, Crest Nicholson, WhatHouse, Countryside Properties, McCarthy Stone, Leeds Beckett University, University of Essex, University of Birmingham, Southampton University and University of Hull.
Aditya Patil | Data Scientist | Apple
Aditya Patil is a seasoned data scientist with a rich background in developing AI-driven solutions and scalable data infrastructure. Currently at Apple, he leads initiatives focused on building applications powered by large language models, while optimizing data pipelines and APIs to support global operations. With prior experience at Wayfair, he implemented innovative machine learning models like Siamese neural networks for texture recognition, significantly enhancing product matching systems. Aditya’s professional journey began with roles in product management and analytics at InCred and Housing.com, where he led data-driven product launches and predictive modeling for revenue and user behavior. He holds a Master’s in Information Systems and Management from Carnegie Mellon University and a B.Tech in Chemical Engineering from IIT Bombay, consistently demonstrating a strong analytical foundation and a passion for impactful technological innovation.
Anthony Diver | marketing, creative and technology leader
Anthony is a marketing, creative and technology leader with three decades of experience building, scaling and running agencies. He has held senior leadership and board-level roles across founding, growth and acquisition. His hands-on experience spans the full spectrum of agency and business life, from brand strategy and creative direction to UX, product development and emerging technology. He now consults for brands, businesses and agencies, helping them grow and adopt AI the right way. He also acts as fractional CMO for a number of leading brands across B2B and DTC. His focus is building native, in-house capability, so teams work faster, smarter and more creatively, without the overhead or dependency of a traditional agency relationship. He is as comfortable shaping AI strategy in the boardroom as he is directing the work itself, bringing both strategic authority and hands-on craft to every engagement. Anthony is a Fellow of the Royal Society of Arts and the Chartered Institute of Marketing, and an Oracle Global Innovation Award winner. His work has earned more than 100 national and European awards across every agency discipline. He sits on the Development Board of the Royal Northern College of Music.
Natalie Murray | Digital Marketing Consultant | NRM Digital | LinkedIn
With over 10 years of experience in digital marketing and global campaign strategy, Natalie has a track record of delivering commercial impact in complex, matrixed environments. Currently a Digital Marketing Consultant at NRM Digital, she previously spent five years at a global professional body, working closely with product, brand, and regional teams to support go‑to‑market execution and high‑visibility initiatives.
Patryk Wawok | Founder/Head of Technical SEO | Organic Hackers
Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.
Izzy Mintus
John Rowley | Head of Digital Merchandising, Experience & Ecommerce | Greene King
John is a senior digital leader with over 20 years' cross-functional experience in CPG, retail, energy and hospitality sectors. He believes digital should create profitable customer journey strategies by blending digital marketing, trading, operations, and eCommerce. At Ferrero, he scaled DTC eCommerce across domestic and international markets, and now leads merchandising and ecommerce experiences at Greene King.
Nithinreddy Burgula | Software Engineer | YuVi Systems
Nithinreddy Burgula is a data and technology specialist with expertise in Python development, cloud infrastructure, and database administration. He has designed scalable enterprise applications, optimized system performance across multi-region environments, and delivered secure, high-availability solutions on AWS and Azure. With a proven record of driving automation, improving efficiency, and enabling digital transformation, he combines deep technical skills with business insight, making him a trusted leader in modern software engineering and cloud innovation.
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Davina Lines | MANAGING DIRECTOR | ECOMMERCE CLUB & MIXING DIGITAL
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
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Winning a UK eCommerce Award has been great for Craghoppers. Internally, it’s been great for the team to be recognised for all their hard work put in over the last 12 months. Externally, it’s prompted some great feedback and opened up some fantastic conversations with other great businesses.Alex Wall Craghoppers
Since winning the B2C eCommerce Site of the Year, Whispering Smith have solidified their business as a key player in international wholesale fashion market. With the support of Fluid Digital and the award win, they have seen an increase in overall quality website traffic, attracting the possibility of new business from emerging fashion retailers and established fashion brands alike.Joshua Hobson Fluid Digital
Working with Don’t Panic Events (co-founders of the UK eCommerce Awards) is an exciting new opportunity for Bloomreach, allowing us to join a world-class event by bringing together experts and acknowledging the great achievements of our e-commerce industry. Bloomreach
It’s particularly rewarding to have the commitment and perseverance of our Mentioneers publicly recognised, as their hard work is at the heart of our platform and the service we offer to our clients. This award is further proof of the innovations we’re delivering in our bid to change the status quo of marketing. Mention Me
We are thrilled to have won the UK eCommerce In-House Team of the Year Award as part of a phenomenal year for us. We have grown our team, grown engagement, created an agile change programme and developed a true omni-channel way of working. We’re extremely proud of what we’ve achieved and feel winning this award has been the best way for Matalan’s eCommerce team to celebrate.Paul Hornby Matalan
We’re incredibly proud to be recognised as a standout contenderfor our hard work, attention to detail, and willingness to embrace new technologies for the benefit of our customers.Tristan Lynch Roseland Furniture
This recognition is a true testament to our team’s drive to craft impactful, best-in-class digital experiences for brands worldwide. We are grateful to our partners for their invaluable support and to our clients, who trust us to bring their visions to life.Chris Harris Rotate°
Being shortlisted for such a prestigious award underlines our commitment to creating eCommerce experiences that blend creativity with performance. For Absolute, this is not just about recognition – it’s about showing how thoughtful design and a structured UX process can transform customer engagement for premium brands. Absolute Digital
The entry process was simple and well-structured. After submitting our application, choosing the right category was easy — and Best B2B Technology Solution fit us perfectly. We truly believe these awards are the most important in the industry.Elvin Ragip Takeoff Digital
Being named a finalist at the UK eCommerce Awards is a moment of pride for the entire team. This project represents months of collaboration between technology, design, and operations. Being shortlisted is validation that we’re setting the standard for our industry. alokai
