The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

Cristina Afonso

Head of Customer Success, Nosto UK/IE |

With over 10 years working in Tech, Cristina's journey in eCommerce began halfway through her career at Microsoft when she became a Project Manager in Digital Product Distribution. After a year working on getting large-scale retailers (Curry's, PCWorld, Fnac and many others) technically enabled to sell Microsoft consumer software in digital formats it became clear that online selling was much, much more than just the technology powering it.

Over the next three years, she worked in developing operational excellence for Microsoft's Digital Product Distribution across Western Europe and EMEA and saw first hand the challenges faced by eTail on a daily basis. 

Early in 2017, armed with a desire to help retailers create online shopping experiences as good or better than in-store, Cristina joined Nosto as a Customer Success Manager where on a daily basis, she works with online retailers to make digital experiences feel as personal and warm as the smile of your favourite shop assistant. Cristina is now Heads of Customer Success for Nosto UK/IE.

Michael Ashworth

Co-Founder & Managing Director, Nublue |

Michael is the Co-founder and Managing Director of North West ecommerce agency and hosting provider Nublue. Nublue’s team of Magento certified specialists build great ecommerce experiences that increase online conversions and deliver tangible results for its clients. Michael himself is passionate about all things ecommerce and digital business, providing strategic, creative consultancy to ambitious merchants.

Top 3 Specialist skills:

  • Magento Commerce
  • Ecommerce Strategy
  • Cloud Hosting for Ecommerce

Dan Baker


I work with website owners to help improve their results. Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.

I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.

Today I work either direct with clients or through a couple of great agencies.

Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:

Specialties: Analytics, Search (SEO/PPC), Email, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.

There are a few brief examples of things I've been involved in here on LinkedIn, or take a look at & you'll find a little bit more there.


Liang Chen

Head of SEO, Premier Inn |

Luke Flomo

Head of Ecommerce, Trustly |

Luke Flomo is Head of eCommerce at Trustly, the European online banking payments specialists. With a proven track record in assisting global retailers such as ASOS & Net-a-Porter in expanding their cross border payment offerings and maximising sales revenues. Luke has a unique understanding of how the global payments landscape is evolving, as consumer behaviour and payment preference changes over time, regulatory amendments allow for new cost-effective and technologically advanced payment solutions to grow, and why traditional payment methods are losing market share to these new and innovative solutions that help drive cart conversion. 

Kristina McGuirk

Marketing Director, UKFast |

Emma Forward

Freelance eCommerce consultant |

Emma Forward is a freelance eCommerce consultant with 10 years' experience in eCommerce. She worked in-house heading up eCommerce at Royal Academy of Arts prior to setting up her own business. Since becoming an independent consultant, she's project managed a number of migrations and re-builds across a variety of different verticals and retailers, including fashion, lifestyle, media and heritage sectors.  She works to increase profitability online through eCommerce strategy, optimisation and auditing. You can read more about her on her websiteLinkedIn or Twitter.

Richard Gibbons

Global eCommerce Customer Development Director, Kellogg's |

Richard joined the Kellogg Company in June 2010 and has held various eCommerce positions to date, such as the UK Insight, UK Account and European Regional Lead roles. Since 2016 Richard has held the position of eCommerce Customer Development Director, focusing on the LATAM and Asia Pac markets, whilst also continuing to work with some of our UK & US customers. In his current role Richard has co-developed the company eCommerce go-to-market global strategy.

James Gurd

Independent eCommerce Consultant and Owner, Digital Juggler |

James is an independent ecommerce consultant and owner of Digital Juggler, an ecommerce strategy and website replatforming consultancy helping retailers improve and optimise their online presence. With a background as a Head of Ecommerce in B2C retail and agency side as Head of Client Services, he has experienced life on both sides of the fence. Digital Juggler has helped companies like RSPB, Victoria Beckham and Zoggs with ecommerce replatforming and James is an associate consultant for Econsultancy, training global brands including Samsung and Mars on ecommerce good practice, as well as running their Fast Track Ecommerce and Online Merchandising courses. 

James regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for ecommerce knowledge sharing. For ecommerce advice and support, connect with James on LinkedIn and Twitter.




Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Paul Kavanagh

Managing Director, Beehive Research |

Paul has spent his career using insight to help global brands engage with their customers more effectively and drive business growth.

He spent 10 years in Experian’s Marketing Services division, working on customer acquisition programmes and subsequently launching a market research arm. In 2007 he set up Beehive, a specialist insight agency, which has helped many global brands understand and serve their customers better. For the past 8 years he has worked with Nespresso, one of the most successful eCommerce brands of recent times, to understand their global customers.

Recently he has investigated what drives loyalty in today’s environment of e-consumerism, and how brands and businesses need to engage with people to earn their trust to win and keep their custom; findings having been published online and in ‘Marketing Week’ and ‘Impact’ magazines.




Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry.

In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Dan Mahoney

Head of eCommerce & Customer Experience, Whittard of Chelsea |

Dan Mahoney is Head of eCommerce & Customer Experience at Whittard of Chelsea.

Founded in 1886, Whittard of Chelsea source the finest tea, coffee & cocoa from across the globe, and specialise in bespoke blends, equipment & tableware



Paul has over 18 years’ experience leading Marketing and Digital both agency and Brand side and currently heads up planning and performance at Tesco Bank.

Paul previously managed global e-commerce at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital at the Co-op Group (Food, Pharmacy, Electrical, Bank, Insurance, Legal Services & Funeralcare) and had Digital/ through the line experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator, Stagecoach and Park Resorts.

You can find out more about him by visiting or



Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO.

Luis has over 15 years’ Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.

Steve Rivers

Founder and Chief Customer Officer, Intelligent Reach |

Steve Rivers founded the business in 2006, which later rebranded as Intelligent Reach. Steve now serves as Board Member and CCO running the product, customer and sales teams at Intelligent Reach. Steve has over 20 years of digital experience, having left Bristol Business School, he was a publisher of technology magazines (building their first digital revenues), held various digital agency roles, launched his own e-commerce business, and was part of the team that launched Shopzilla into the European market. Steve has been driving digital sales for some of the worlds’ biggest companies via product feeds for more than 12 years.

Paul Rogers

Founder and eCommerce Solutions Consultant, Vervaunt |

Paul is an experienced eCommerce Consultant with over 10 years' experience in various in-house and agency roles. Paul currently runs a small eCommerce & paid media consultancy, called Vervaunt. Recent clients include Sony PlayStation, Dr Martens, Nestle, The V&A, Waterford, MUJI, O'Neills and various others.

Chloe Thomas

eCommerce Marketing Problem Solver, eCommerce MasterPlan |

Best selling Author, International Speaker, and host of both the eCommerce MasterPlan Podcast and Virtual Summit.

Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations, to fresh online only start-ups, covering international launches, subscription, B2B and even dabbling in marketplaces.

Chloë’s speciality is solving eCommerce Marketing Problems from how to increase new customer acquisition, to improving the performance of email marketing newsletters.

Power Retail (Australia) named Chloë as one of the top 10 eCommerce commentators in the world, and the podcast is regularly named as one of the top eCommerce podcasts in the world.

Thomas J. Vosper

Retail Director at Pricesearcher |

Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. As a part of the senior team at Pricesearcher, he currently leads Retailer and Agency engagement. Thomas has a detailed insight on strategy, performance and operations across thousands of eCommerce sites, the high street stores, and digital marketing agencies.

Keith White

Head of Digital, Leeds Building Society |

Keith is a highly experienced and dynamic, Digital Solution Director with 20 years proven experience in eSolution consulting and service delivery.

Prior to joining the society Keith’s background included major programmes delivering digital transformation in the UK and Europe covering the design and delivery of solutions for Customer Contact and Experience Management across multiple sectors including Automotive, Airlines, Customer Electronics, Train Operating Companies, Public Sector, Healthcare, Retail Banking and Insurance.

Keith is a Fellow of the British Computer Society and has been delivering eCommerce and digital transformation initiatives since 1999.



Gerry is a technical marketing consultant working with Just Eat supporting SEO on the 14 sites they operate around the world, including apps, mobile, technical and outreach. Ensuring that the sites are organic leaders in the markets they operate in.

With an 17 year history in digital – Gerry has worked on sites from the BBC, McDonalds, Premier Inn and DirectGov in various roles from digital analyst, site search but usually in SEO, as well as spending a large part of his career agency side.  Gerry also co-runs a digital roundtable conference called TakeItOffline which aims to replicate the best of the post pub conversations, typically in a pub.



Michelle is an Australian award-winning journalist turned digital marketer who specialises in content strategy, natural search and media creation.

She graduated with a BA in Communication Studies (Journalism) and is armed with more than a decade of experience across marketing and publishing for both big and small brands and publications. Having moved to London from Sydney in 2016 for a new challenge, her current appointment is Head of SEO & Content at The Telegraph Media Group.